Writing an effective business plan

Clarifying your project, convincing partners and steering your business

A business plan is not just a document for the bank: it is your company's roadmap. This guide shows you, section by section, how to present your project, analyse your market, set your strategy, build realistic forecasts and write a clear document that convinces and guides you.

This guide is currently available in French. The English edition is in preparation.

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What's inside this guide

The problem clearly explained, its causes and common mistakes
The 7-step WJ Method: understand, analyse, prepare, act, check, optimise, succeed
Practical written exercises
A printable 10-point checklist
A 30-day action plan, week by week
An FAQ and a summary sheet